Bella Strands was born in 1995 in the vibrant heart of Sydney, when master stylist Elizabeth Harlow saw a gap in the Australian beauty landscape. After spending a decade working in top salons across Europe, Elizabeth returned to her native Australia with a vision to create a salon experience that blended international styling techniques with a distinctly Australian sensibility.
Starting with just three chairs in a small boutique space in Surry Hills, Elizabeth's commitment to personalized service and cutting-edge techniques quickly earned Bella Strands a devoted following. Word spread about the salon where clients weren't just given a haircut, but a transformative experience tailored to their individual features, lifestyle, and personality.
By 2005, Bella Strands had expanded to a larger flagship location in Sydney, and by 2010, we had opened our second location in Melbourne. Today, we're proud to operate five premium salons across Australia, each maintaining the intimate, personalized approach that has been our hallmark since day one.
Over nearly three decades, we've evolved from a small boutique operation to one of Australia's most respected names in women's hair care. Our team has grown from Elizabeth's original trio to over 50 passionate stylists, each trained in our signature approach that celebrates and enhances each client's natural beauty.
What hasn't changed is our dedication to making every woman who sits in our chair feel seen, heard, and beautiful in a way that authentically reflects who she is. That's the Bella Strands promise—yesterday, today, and tomorrow.
